Stain and Odor Fighting Power – Surfactants

Sep 1st 2021

What is a surfactant?
A surfactant is a surface active agent. In a laundry detergent context, surfactants are what lower the surface tension between a liquid (your wash water) and a solid (stains and invisible soils on your diapers). There are several types of surfactants (anionic, cationic, nonionic, etc.), each providing a unique benefit. Laundry detergent is generally formulated with one or more surfactants. Tide recommended by Charlie Banana is formulated with twice as much surfactant as the leading free & gentle detergent*

Why should I care about surfactants? In a laundry detergent, surfactants clean by removing soils (in this case, poop) from surfaces (your diaper). Surfactants have a hydrophobic (water fearing) and hydrophilic (water loving) end. The hydrophobic end attaches to soils on fabric and the hydrophilic end lifts the soil away from the fabric into the wash water. Without a proper surfactant system, soils are left behind, which causes lingering odors and unsightly stains.

So, what if I’m already using Tide today? Why would I switch to this instead? Our R&D team took the Tide liquid product you know and love and formulated it to specifically meet the needs of cloth diaper laundry. Our team understands the unique challenges of cloth diaper stains and odors - many of us are or have been cloth diapering moms! This is why we specially formulated our detergent to contain a blend of 3 surfactants designed to provide a deep down, hygienic clean required for cloth diapers. As an added bonus, our detergent rinses clean every time, saving water (yay for the planet!), your time (yay for you!) and money (yay for your wallet!).

Finally, we also know that while our product must work hard, it needs to be gentle. Our free and gentle detergent is created to provide everything you need, and nothing you don’t, to clean and care for your cloth diapers.

*vs. the leading non-P&G Free liquid detergent